Tag: Loyalty

This Disney Brand Loyalty Book is perfect for

Four Cast Members in Halloween themed Cast Member costumes
Heading home. Cast Members “greeting” departing Guests. All Day Guests must exit before the start of Mickey’s Not So Scary Halloween hard-ticket event.

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This Disney Brand Loyalty Book is perfect for:

People who want to change the world.

People who admire Disney’s Brand Loyalty emotional-connection best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What this Disney Brand Loyalty Book is not

Disney button on Main Street at night
Heading home. Thank you Day 4.

What this Disney Brand Loyalty Book is not.

This Disney Brand Loyalty book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Once Upon a Time in Disney Brand Loyalty (prologue)

Cast Team to control Guest flow.
Magic Kingdom Train Station platform
Magic Kingdom Train Station platform is rarely empty.
Disney Musicians
Wasn’t empty for long.

Once Upon a Time in Disney Brand Loyalty (prologue)

Brands were used to mark cattle to ensure there would never be any doubt about ownership.

Today, Companies strive to convert customers into loyal followers.

A loyal brand following ensures there is never any doubt who “owns” the customer.

Loyal customer offers three key benefits versus non-loyal customers.

They cost less to keep, over time they spend more as their income increases, and they advocate for you.

Disney Theme Parks’ number one business metric is repeat visitation.

A one percent change in either direction means tremendous financial gains, or losses.

Now imagine a several point gain or loss.

Loyal customers definitely recommend and definitely return.

Definitely is the key differentiator; not probably, or most likely, but definitely.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney Brand Loyalty Book Chapters

iPhone notes app note
Capturing world-class, common-sense, time-tested Disney Leadership insights. On an iPhone. At Walt Disney World. Every day for a year.

Disney Brand Loyalty Book Chapters

  1. Prologue
  2. Disney Brand Loyalty Beliefs
  3. Why? (not what and how)
  4. Disney’s Brand Loyalty Basics
  5. So What?
  6. Disney Brand Loyalty Stories

Give the public everything you can give them.

Walt Disney

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney Brand Loyalty Book

man typing on iPhone
Location context.
man typing on iPhone
Adventureland promenade.
close up of man's head
Yeah, let’s call it a day (night).

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release

i’m writing all seven books on an iPhone, and all at Walt Disney World.

  1. Disney Leadership
  2. Disney Employee Engagement
  3. Disney Customer Service
  4. Disney Brand Loyalty
  5. Disney Creativity and Innovation
  6. Disney Greatest Business Hits (from the first 5 books above)
  7. How to Apply Disney Business Principles to Your Personal Life

This goal is epic and literally impossible.

Which is perfect.

Using this site to document progress on the Disney Brand Loyalty Book. Also using storyboards, and iPhone’s Notes App.

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This website is about our WORK. To ponder today’s post about our HOME, click here.