We are going to pause for a few minutes and give you an opportunity to reflect on what you’ve read from “It’s A Trap” (page __) to here.
In the space below, write (or draw) words, phrases, questions, answers. Remember, the reason you’re doing this is to capture your key thoughts as we build your brand loyalty assessment of your current state, visualize a bright future for yourself and your organization, and start outlining your brand loyalty next steps agenda.
Have fun, dream big, burn your ships…
• • • • •
This website is about our WORK. To ponder today’s post about our HOME, click here.
Wouldn’t it be great if positive brand loyalty change just fell from Heaven?
But it doesn’t.
So ask yourself why you go to work each day. What’s the purpose? What do you contribute?
Is not your purpose to drive change, to make things better?
To make today a little, even if it’s imperceptible to most, better than yesterday.
To make this year better than last year?
To make your second decade better than your first?
Brand loyalty transformation won’t just come to you. It won’t happen on your week-long vacation to the beach.
It won’t happen when you wake up in the morning.
No.
So why do you show up for work?
How do you find joy (and motivation) when you and your organization are stuck?
This is going to sound crazy but brand loyalty transformation happens when you need it to happen; the caveat is you’ve got to be willing to pay for it.
When you’ve run out of options you are close to a breakthrough. You are literally at the proverbial fork in the road.
Many fail to turn the corner because they couldn’t convincingly answer the previous questions about their purpose for showing up every day.
One direction leads to misery and frustration, the other to your first of many lucky brand loyalty breaks.
Looking back, you’ll wonder why you didn’t commit sooner.
Remember, brand loyalty growth is a long-term, never-ending process. Be thankful for all the years you and your organization struggled. Your struggle deserves the credit for bringing you to where you are now.
• • • • •
This website is about our WORK. To ponder today’s post about our HOME, click here.
All culture is is habits. Organizationally and personally.
It’s never going to feel safe
Let’s agree that risk implies an uncertain outcome – an uncertain future.
Easy, right?
The good news about creativity and innovation risk when the future isn’t certain is that you know you are on to something special.
Listen to the sound of that again – you’re on the path to something special.
Of course, the other option is to stay on the beaten path, the tried and true.
You know what you’ll get.
Safety.
Mediocrity.
Plain vanilla.
Stagnation.
Competition.
Average.
Now back to the uncertain path, the future, and the reality that your risk might not work.
This is the opposite of the tried and true formula which requires us to do today what we did yesterday and the day before that. And to repeat that tomorrow and the day after that.
Every day you embrace an uncertain future is a day of adventure.
Will you have the stamina, the courage, the creativity, the tenacity, and the desire to keep moving forward when the logical thing to do is to turn around and retreat?
Imagine answering, “Yes.”
Burn the ships, no?
• • • • •
This website is about our WORK. To ponder today’s post about our HOME, click here.
Present, mindful, and motivated while doing errands? How can we not be?
Newton’s Law of Gravitational Culture
Gravity is a law, not a theory.
An intentional brand loyalty culture versus an unintentional brand loyalty culture is a theory.
A theory that is, for all practical business purposes, as valid as the law of gravity.
On Earth, gravity is unmistakable.
Gravity is also irrefutable.
Without gravity, Earth would be chaos compared to how we currently know it.
A science fiction movie like we’ve never seen.
Here’s why i told you that.
Culture is like that too.
An unhealthy, unfocused brand loyalty culture creates unlimited chaos for leaders, employees, customers, financials, business excellence, as well as creativity and innovation.
When a corporate brand loyalty culture is architected with the equivalent of construction blueprints, the results are extraordinary.
Another simple analogy…
What would happen to a person who has neglected the seven basic wellness tactics: cardio, strength, core, flexibility, nutrition, rest, motivation?
What would happen if all seven were managed well?
It’s the stunning difference between thriving versus surviving.
Given the choice, none of us would pick surviving.
So, back to your brand loyalty culture.
Why would anyone settle?
• • • • •
This website is about our WORK. To ponder today’s post about our HOME, click here.
