Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
What happens to you when there’s no brand loyalty urgency?
Recall what you accomplished when you had something super urgent?
Write it down now: What was it, why was it urgent, what was the outcome and why?
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This website is about our WORK. To ponder today’s post about our HOME, click here.
The admirable brand we could become will always be trapped by what we are unwilling to give up.
The trap revolves around the effort we will need to summon. This universally feels like too much energy, time, money, and discomfort.
So we don’t do anything.
Even when we choose not to decide, we still have made a choice.
What kind of organizational brand do you long to become?
What’s missing from making that happen?
What are you willing to change?
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This website is about our WORK. To ponder today’s post about our HOME, click here.
When we focus on the surface, we risk missing everything else.
Imagine that for a moment.
You may marvel at Disney’s world-famous grooming guidelines and completely miss the fact that grooming guidelines aren’t the insight.
The insight is Disney’s uncompromising focus on delivering what the Guest wants.
The Guest wants something Magical, something no one else in the world provides.
And prior to Disneyland, the American standard for a Family outing was an Amusement Park, a Circus, a State Fair, a Carnival.
The American Carnival was a traveling show. Descending on a town, the Carnival would quickly set up in a vacant field or empty parking lot.
The mechanical rides never won awards for passenger safety.
The Carnival workers, known as “Carnies”, had a reputation for being unkempt.
Walt Disney ruptured the negative stereotypes and reinvented the industry, including the workers, becoming a category of one.
Why?
Because the Public would pay for quality, return often, and tell their friends.
Is there a superior emotional connection from brand loyalty excellence that isn’t worth investing in?
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This website is about our WORK. To ponder today’s post about our HOME, click here.
Make a brand loyalty book that flies in the face of what normal books look like?
Are you crazy?
You can feel the logic in those questions because they’re no-brainer questions, questions every smart leader would ask.
But what about these.
Of course, there’s no guarantee either way.
This is why most people, and most organizations, stay on the tried and true path of good and very good.
The commitment to make excellence the only goal is scary for most.
Why?
Because it requires risk.
Risk scares people and organizations.
This is fundamental, elementary even.
And true.
But what if instead of being scary, risk was embraced as essential to your health and the health of your organization?
Not until leaders, and organizations, desire to make brand loyalty risk-taking mandatory will cultural transformation start spreading its wings.
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This website is about our WORK. To ponder today’s post about our HOME, click here.
Strike while the iron is hot. Iron is easily malleable when hot, and impossible to shape when not.
Now (yes, right now) is the time to write down some important, top-of-mind brand loyalty thoughts.
Make a few lists and don’t fuss over minute details – this is high-level, very rough-draft thinking. Have fun, and don’t over-analyze. This should be quick:
Who (whom should you involve):
What (what needs to be done):
Where (where will the work occur):
When (when will the work happen):
How (how will the work be accomplished):
Why (why is this important; what’s to be gained by doing it, what’s to be lost by doing nothing):
How’d that feel?
Have you perceived what’s happened in the past few minutes?
You’ve just started planting, on paper, the seeds of intentional brand loyalty behavior that will facilitate the slow and steady path forward to brand loyalty transformation.
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This website is about our WORK. To ponder today’s post about our HOME, click here.