How bad do you want it?

Disney Brand Loyalty author Jeff Noel at One Man's Dream Attraction
One Man’s Dream Attraction. First one there to honor Walt Disney.

How bad do you want it?

What?

How bad do you want world-class brand vibrancy?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

The secret shortcut to Brand Loyalty

man and horse
Next door neighbor’s horse. Circa 2005.

The secret shortcut to Brand Loyalty

Okay, ready for this?

Disney’s secret brand loyalty shortcut?

The long way is the shortcut.

Have said it before and will say it again, at Disney, it’s not the Magic that makes it work, it’s the work that makes it Magic.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Chances are you were amazing

Disney creativity and innovation author Jeff Noel at Disney Quest
A second iPhone is a great camera.

Chances are you were amazing

In fact, bet a dollar (my top bet, and the only amount bet when i’m sure of winning) you were inspiring.

Remember what you did and how it felt afterward when you could smile and know you did what you thought you couldn’t?

There are certain truths that when we hear them, we easily nod in agreement.

How about this one…

When there’s something we are highly motivated to do or not do, we get it done.

While this book contains the world-class brand loyalty basics, none of that timeless wisdom matters if you aren’t compelled to burn the ships.

Had a High School science teacher say, “Repetition is the mother of all learning.”

Burn the ships (BTS), or some other mantra that inspires you the way BTS inspires me – that’s what we need to tell ourselves over and over (and over).

One more thing, chances are you are still amazing.

i’ll bet a dollar on that too.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What happens to brand loyalty when there’s no urgency?

USATF annual meeting agenda board
Remember 2016? Remember what you promised yourself?

What happens to brand loyalty when there’s no urgency?

What happens to you when there’s no brand loyalty urgency?

Recall what you accomplished when you had something super urgent?

Write it down now: What was it, why was it urgent, what was the outcome and why?

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This website is about our WORK. To ponder today’s post about our HOME, click here.