Yes, since 1984-ish, when Tom Peters released the book, “In Search of Excellence”.
We began packaging our world-class Disney business insights and ran seminars out of Disney University until we needed a new venue, and thus Disney Institute was born.
You can also buy some Magic formulas from me and a host of other Disney Keynote Speakers.
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Disney University was the original Disney Institute.
Few, if any, know this.
Why?
Because it’s not important.
But knowing it, and living through it, help me convince my audiences that it’s not the Magic that makes it work, it’s the work that makes it Magic.
The reason professional development left Disney University (DU) is that DU no longer had the room, nor staff, to train “outsiders”.
Coincidently, a new brainchild from Michael and Jane Eisner was the concept of “Smart Fun”.
In addition to Disney Adult Discoveries (we nicknamed them DAD Programs) and Personal Enrichment Programs (like animation), there was an opportunity to move DU Seminars to the new Disney Institute.