The art of branding begins with the extra inch

The effort required to reach this vantage point is part of my personal brand. Getting off the beaten path is part of my personal brand.

The art of branding begins with the extra inch.

How?

Brand reputation is the first thing others think of when they see your face of hear your name.

How many reputations do you have?

We have one with every person we know.

Small, seemingly insignificant gestures (or omissions) create an emotional connection.

When it comes to brand loyalty, emotion trumps everything.

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Career surplus

Stumbled upon the fact that the speech has been moved to TED.com

Not every TEDx Talk migrates to TED. The url in these two photos shows the reality. 

At the Columbia Falls library, while uploading 600 photos and videos to the cloud, discovered something remarkable (see photo above). 

The challenge with every business is, among many things, marketing. 

Marketing’s aim is to vie for our attention. 

This is borderline impossible. 

Son, hoping the short, creative video clips will be a recipe for getting the word out about the TED Talk. 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Best in the category?

Be the best in a category or become the category?

Everything the eye can see is art. 

Failure is key to mastering art. 

Changing the world is at the center of everything we do at Apple – Tim Cook

Dreaming is necessary if you want to change something. 

Couple big things to consider before trying to change the world. 

Yes or no?

i am a category of one?

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Odds are low but not zero

Odds of a bear attack are low, but not zero. Remain alert. 

Odds of a divorce are greater than 50%. Remain alert. 

A Grizzly bear was 30’ away from the trail just minutes before we got there. The two hikers waited for us to catch up to them and we all walked out together. 

The paw print was large. 

We walked right past it. 

A reminder that leadership involves risk and being ever vigilant for organizational (and personal) threats. 

There is never any coasting up. 

Son, keep moving forward. 

Slow and steady wins the race. 

Keep your emotions in check and wisely use what being outside has taught you about life. 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

If you can dream it

Mt. Oberlin summit a couple days ago. 

If you can dream it, you can do it.  – Walt Disney

Makes sense. 

Today’s group shot will replace the photo above.  

Can’t wait. 

Out the door at 5:15 AM. 

Son, the day is won in the morning. 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.