Tag: Disney

Disney Brand Loyalty Book

man typing on iPhone
Location context.
man typing on iPhone
Adventureland promenade.
close up of man's head
Yeah, let’s call it a day (night).

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release

i’m writing all seven books on an iPhone, and all at Walt Disney World.

  1. Disney Leadership
  2. Disney Employee Engagement
  3. Disney Customer Service
  4. Disney Brand Loyalty
  5. Disney Creativity and Innovation
  6. Disney Greatest Business Hits (from the first 5 books above)
  7. How to Apply Disney Business Principles to Your Personal Life

This goal is epic and literally impossible.

Which is perfect.

Using this site to document progress on the Disney Brand Loyalty Book. Also using storyboards, and iPhone’s Notes App.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney Great Service guidelines

Disneyland entrance
Performance Excellence was not rolled out at Disneyland.

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When giving feedback, be specific, timely, sincere.

dad

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Disney’s Great Service Guidelines:

  1. Make eye contact and smile
  2. Greet and welcome each and every Guest
  3. Seek out Guest contact
  4. Provide immediate service recovery
  5. Display appropriate body language at all times
  6. Preserve the Magical Guest experience
  7. Thank each and every Guest

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History lesson: 

Originally debuted to provide Leaders a coaching and development tool.

Originally called Disney’s Guest Service Guidelines.

Changed Guest to Great because too many backstage Cast thought the guidelines only applied to Guest-facing Cast.

This was one of many new Leadership and Employee tools created after Judson Green flipped upside down the organization pyramid we fondly recall as Performance Excellence.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney’s top brand differentiator

Disney Business Book writer
GNP. Lake McDonald. Last photo from arrival day, from my bed.

The one thing we always need to answer is this simple, compelling question: “Does this allow us to better deliver our unifying goal?”

dad

At Walt Disney World, there are 80,000 employees, approximately 2,000 job descriptions, and one unifying goal: Make sure every Customer (Guest) has the best vacation of their entire life.

dad

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Our Disney success secret

Glacier National Park
GNP. Biking Going-to-the-Sun Road.

Disney’s secret to success is over managing things others under manage or ignore.

dad

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Disney Love is in the chain

GNP. Beargrass has a limited blooming window. We caught it perfectly on the Hidden Lake Overlook trail. This is roughly 1/2 mile past the overlook. About 95% of visitors never venture past the overlook deck. Center of photo are 3 mountain Goats, barely discernible.

Leaders –> Employees –> Customers –> Reputation –> Improve

Customers who are convinced you love them definitely return and definitely recommend.

dad

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.