Disney’s top brand differentiator

Disney Business Book writer
GNP. Lake McDonald. Last photo from arrival day, from my bed.

The one thing we always need to answer is this simple, compelling question: “Does this allow us to better deliver our unifying goal?”


At Walt Disney World, there are 80,000 employees, approximately 2,000 job descriptions, and one unifying goal: Make sure every Customer (Guest) has the best vacation of their entire life.


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