Business – Page 12 – Disney Brand Loyalty Keynote Speaker

Creating this workbook is a great business lesson

Disney's Cinderella Castle — i must always remember my roots, my DNA.

Creating this workbook is a great business lesson. Should you pay by the hour or by the project? i do not have the definitive answer, but i do know this workbook will be well over $1,000 to design. Learning expensive lessons comes with the territory. Especially when you hire the best people. There’s a decent chance this workbook will be a breakthrough. Breakthroughs generally are worth every penny you spend.

PS. After this was written, the printing cost alone was $50 per book for 40 copies ($2,000 plus $1,000+ to design = $3,000+). Each book had a tangible $75 price tag. i did not factor in any of my time, which would up the price significantly. The client will never know.

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How did you used to do it?

Montreal Convention Center — First AV check

Disney Customer Service Speaker — 600 people staring at you expecting you to be smart and funny.

Disney Customer Service Keynote Speaker — Keeping it simple is extraordinarily taxing because simple is easily dismissed as not valid.

First keynote speaking engagement outside of Florida since retiring from 30 incredible years at Disney. Which, by the way, has always been the plan – to be able to leave my driveway (to speak) and return to it the same day, without hopping on a plane.

Don’t know how i used to do it week after week.

Fly all day. AV check. Dinner. Review presentation (again). Sleep.

Wake. Breakfast. Review presentation. First one in the room for another AV check. Facilitate transformational content all day. Last one to leave the room. Dinner. Check email and do admin stuff. Bed.

Often, the above step is repeated several days in a row.

Wake. Maybe a run. Taxi to airport. Fly all day. Maybe home by dinner time. Maybe not.

Not home in time for dinner last night, Friday the 13th.

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Using prevailing wisdom is Disney’s secret to long-term success

Screen shot of email — Disney business secrets for success.

Disney’s business success is based on this prevailing wisdom:

Great organizations over-focus on the same things others under-focus on or ignore.

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The less we have to worry about, the more we can worry about

Depositing business check at bank. — UPS delivered as promised by 10:30am yesterday.

i dislike talking about money. i dislike worrying about it too.

The check arrived from Canada, as promised, in advance of the keynote speech.

Without worrying about getting paid in a timely manner, i can “worry” (concentrate) on being the highlight of the customer service conference.

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Making tough business decisions should be easy

Birthday candles — Yesterday’s birthday celebrations for 94 and 81 year olds, my mother-in-law’s neighbors.

Making tough business decisions should be easy.

Why?

Because making tough decisions never goes away.

To thrive in this harsh reality, as well as build, maintain, and enhance your brand, organizational blueprints are mission critical. Cultural architecture is another way of saying organizational blueprints.

Yesterday (Friday) a tough answer came in from an easy decision i made Monday. The special price offer from a (Lee Cockerell) referal came with ~~structure~~ conditions.

A five day ~~deadline~~ opportunity to commit
Upfront payment in full

The client declined.

Losing business on cost is the price that’s paid to build a reputation, externally and maybe more importantly, internally.

Do what you say you’re going to do.

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.