Tag: Brand

Market like you mean it

Marketing
Yesterday at breakfast after Mass. Creative. Fun. Different. Will it do what the Marketing boss wanted it to accomplish?

 

Market like you mean it.

Sounds good on paper.

Lots of stereotypes with Marketing – some great, some bad.

No one likes pushy, salesy people or unwanted messages (spam).

Word of mouth is still the holy grail.

Great article with 40 creative marketing notions.

The holy grail is what i seek.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

How are you different?

Disney Keynote Speakers
i don’t carry very much and always intentional about what i carry. Photo: Going-to-the-Sun Mountain dusted with snow, late September 2017.

 

It was an entirely new experience.

A mashup between a keynote speech discovery call and a cultural transformation planning meeting.

Keynote speeches are usually a one-and-done scenario.

Yet we talked like there could be long-term opportunities.

In reality, it’s my generous offer to expand the keynote speech.

To offer more without increasing the price.

Why?

Because they have indicated they’ll pay my full keynote speech price.

i offered way more than a typical keynote speaker offers.

Why?

Differentiation.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Anyone can sign up for this unfair advantage

scoreboard
Tampa Catholic had an unfair advantage – they played better as a team for the first three quarters. Above: score at start of 4th quarter.

 

scoreboard
In the fourth quarter, we outscored Tampa Catholic 14-8…too little, too late.

 

Here’s a sign you never seen hanging in a lawyer’s office,  a High School lobby, or a cable service provider’s headquarters:

We have an unfair advantage: WE CARE MORE THAN ANYONE ELSE.

Easy to promise.

Anyone can make this promise.

Literally impossible to live up to.

But if you did it, it would work.

More than any other skill or attitude, this is what keeps me (and most people in general) coming back.

Good luck today, with what you do for a living.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Every CEO gets to take a stand or waver

Goals quote
Things only become sayings or cliches if they are true. From LinkedIn yesterday.

 

The event planner left a voice message yesterday saying my price was too high for her client, even though i offered two discounts. (one for 100% advance payment, the other for contracting a second, future, engagement simultaneously.

One standard $3,500 discount for 100% advance payment, and another $2,000 for what i creativity labeled “seed discount”; a goodwill gesture anticipating future bookings.

The $2,000 seed discount would be added back into the second contract, so it’s technically not a discount – more like a short-term loan to help them meet short-term budget constraints for the first booking.

i love being able to talk about price integrity with conviction and commitment.

The real client – the event planner’s client – wants an amazing Disney speaker for a half-day leadership engagement for her association’s 27-member statewide board of directors.

She’ll find less expensive options.

i’m a firm believer you get what you pay for.

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This website is about our WORK. To ponder today’s post about our HQ, click here.