Disney Brand Loyalty Beliefs

Employees are customers too.

Emotion trumps everything.

Customer loyalty grows and sustains itself in direct proportion to employee loyalty.

Employees treat customers in a similar fashion to how they are treated by their leaders.

Leadership is the silver bullet for loyal employees and customers.

People don’t leave companies, they leave leaders.

Customers can’t perceive the quality of your cultural infrastructure, they can only perceive if you love them of not.

Customer loyalty is our number one business metric.

A 1% increase or decrease in customer loyalty gains or loses millions in revenue. And anything more than 1% can make or break a year, a decade, a lifetime.

The goal of great customer service is to get your customers to definitely recommend and definitely return. Definitely crushes “most likely and probably”.

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What this Disney Brand Loyalty Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Brand Loyalty cultural architecture.

It will answer, “where do we start” by providing Disney’s Loyalty cultural blueprints.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What this Disney Brand Loyalty Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

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This Disney Brand Loyalty Book is perfect for:

People who want to change the world.

People who admire Disney’s Brand Loyalty emotional-connection best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

What this Disney Brand Loyalty Book is not.

This Disney Brand Loyalty book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

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This website is about our WORK. To ponder today’s post about our HOME, click here.