Vision and vision statement are two distinct entities. The distinct difference is insidiously forgotten by most organizations.
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From in-the-field research inside 2,000 organizations, i can tell you that only one organization’s people (at all levels) could correctly and simultaneously answer this question when asked during a presentation: What is your Company’s vision statement?
If you don’t know the vision statement, how can you articulate a vision that tiers up to your founding ideals?
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