Let’s pretend you own land close to your main business and you convert this property, which includes a private lake, into an employee recreational complex.
You name this complex, Little Lake Bryan, after the official name of the lake.
Years later you rename it.
Why?
Because the words we use are one of several key ways to intentionally shape an organizational culture by design instead of letting culture happen ‘by default”, or unintentionally.
If Disney ran your business they’d change the name of your employee recreation facility from Little Lake Bryan to Mickey’s Retreat.
Much more powerful. Intentional. Meaningful.
By design.
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