Become a category of one

Bubble Room building
Anniversary dinner was here two weeks ago.


Become a category of one.

Or not.

You can do whatever you want.

Special and unique is appealing to many.




Not for everyone.

Writing about Disney’s time-tested, world-class business principles is so easy for me.

Yet the way it’s being crafted won’t appeal to people who expect business books to follow a tried and true formula.

To the misfits, the one-offs, the weirdos – i write for us.

Using a huge state change of carving out time in Montana is a risk (and reward) for .thinking .differetly

Living less than a mile from Walt Disney World is inspiring and wonderful.

Going to a polar opposite environment is a well-known tactic to harness latent creativity and innovation.

Lead, create, and innovate like you mean it.

Not everyone will follow.

But for people who want to put a dent in the Universe, they will cheer for you.


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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.