When you are talking with a client, ask:
- What change are you seeking?
- Who will change?
- Why will they change?
- How soon will they change?
- How does the keynote speech ensure the change you seek?
Remind your potential client the reason they’re wanting a live presentation and not a memo or meeting is that your closeness, your energy, your karma, and your humanity are catalysts.
Sparks if you will.
Fire starters.
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