A simple bowl of cereal sitting with family trumps all other breakfasts

Delta first class cabin breakfast tray
few flights come with a breakfast like this


Unfathomable what it would be like in this economy to be doing something we don’t love to do.

Tough enough when we are doing daily work transforming lives.

This is difficult challenging work in and of itself.

And what if we have to do a significant amount of work that wasn’t something that excites us?

We see this everyday. All day.

It’s our job as CEO of You, Inc to figure this out.

To create at least a 51% ‘get to do’.

The predominant goal is to push our work processes and structure so that our ‘get to do’ feels like 80-90%.

Next Blog


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.