Style.
Style is timely.
Content is timeless.
Content is generally widely known and easily accessible.
And…
Content can also be architected to be distinct. This is the exception.
So with the content-assumption there’s nothing new under the sun, style is the easiest way to differentiate.
Different is better than better.
Style is distinct…
If you are willing to take risks.
Take risks in the spirit of helping others see and .think .differently
Personal and organizational vibrancy is the only goal.
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