Aim to be the best in your category or to become the category?

Walt Disney World's Team Disney Building
Walt Disney World’s Team Disney Building.


Aim to be the best in your category or to become the category?

The safe bet would be to aim for category dominance.

The risky bet would be to create the category.

A category of one…

Amazon, Google, Apple, Disney.




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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.