Brand Loyalty Next Steps activity
Strike while the iron is hot. Iron is easily malleable when hot, and impossible to shape when not.
Now (yes, right now) is the time to write down some important, top-of-mind brand loyalty thoughts.
Make a few lists and don’t fuss over minute details – this is high-level, very rough-draft thinking. Have fun, and don’t over-analyze. This should be quick:
Who (whom should you involve):
What (what needs to be done):
Where (where will the work occur):
When (when will the work happen):
How (how will the work be accomplished):
Why (why is this important; what’s to be gained by doing it, what’s to be lost by doing nothing):
How’d that feel?
Have you perceived what’s happened in the past few minutes?
You’ve just started planting, on paper, the seeds of intentional brand loyalty behavior that will facilitate the slow and steady path forward to brand loyalty transformation.
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