Who better than you?
From the brand loyalty activity you just completed, you should be somewhere on the spectrum between overjoyed with future possibility or overwhelmed with hopelessness.
The next best step for your current state is action.
Action will harness your joy for possibility and it will also mitigate your feelings of hopelessness by giving you the initial small steps required to gain a feeling of progress and hope.
Who better than you to have this remarkable brand loyalty opportunity?
Pause for a moment before reading the next sentence and contemplate and answer the question above: “Who better than you?”
How did your answer resonate?
Okay, let’s continue with another question.
How did it feel to write and/or draw your brand loyalty thoughts on paper?
Was it easy?
Why?
Was it hard?
Why?
Do you feel more optimistic or less optimistic from the exercise?
Regardless of your answer, what are your next brand loyalty culture steps?
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