Trapped by our brand loyalty culture comfort?
The admirable brand we could become will always be trapped by what we are unwilling to give up.
The trap revolves around the effort we will need to summon. This universally feels like too much energy, time, money, and discomfort.
So we don’t do anything.
Even when we choose not to decide, we still have made a choice.
What kind of organizational brand do you long to become?
What’s missing from making that happen?
What are you willing to change?
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