The Brand Loyalty Gospel According To Walt Disney

Gospel: gos·pel, noun: Something regarded as true and implicitly believed: to take his report for gospel. A doctrine regarded as of prime importance: political gospel.

The good news, Disney’s Approach to Brand Loyalty is simple and serves as the world’s business gospel.

The bad news is it’s not easy.

When i first discovered i had high cholesterol, the doctor recommended two simple steps to lower the risk of heart disease.

Diet and exercise.

Simple.

Not easy.

Disney’s Approach to Brand Loyalty, you’ll see in a moment, is ridiculously simple.

And yet finding an organizational culture of overwhelming leadership excellence is roughly as statistically similar as finding a large number of vibrantly healthy American adults.

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