Without searching for this stuff, i (we all do) get exposed to it and often read the first bits to see if it excites me.
This culture article didn’t excite me, but it was intriguing so i read it all.
Throughout, to my trained ear, it sounded inflated.
Small business owners, especially those without a big name credibility anchor (like Disney, Apple, Google), must resort to wordsmithing messages that desperate C-Suite executives find alluring.