Remind both CEOs of the future you clearly see that’s not only better than now, but much better than now.
Don’t show laborers piles of lumber and the tools they need to build a ship. Describe a distant shore that’s not only better than here, but much better than here.
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This website is about our WORK. To ponder today’s post about our HOME, click here.
Odds are low. Only a 25% chance to exceed expectations.
You wouldn’t go on a cruise if there was only a 25% chance the boat would not sink.
You would not get married if there was only a 25% chance you’d live happily ever after.
Why would anyone do business with you if there’s only a 25% chance it’s gonna feel good, decent, and right?
Imagine if there was a 100% chance you would be inspired, excited, and motivated? And this 100% carried on after the honeymoon, and lasted for a lifetime?
What if?
Why not?
Figure it out. You are the CEO.
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This website is about our WORK. To ponder today’s post about our HOME, click here.