Chief Meaning Officer

Jack starts the video with three things: where are you going, why is it important, and what’s in it for the people that help you get there?

To scale your reputation, prioritize customer retention over customer acquisition.

Simultaneously do the same with employee retention over employee recruitment.

• • • • •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

REPUTATION: Connect Like You Mean It

REPUTATION: Connect Like You Mean It. The three blueprints Disney Leaders use to create superior loyalty and shareholder value.

• • • • •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

If you really want to change your culture

Positive reinforcement for audience particiption.

i remember when i began using the reference to MLK’s “I have a dream.” vs i have a strategic plan. Nice to see it’s continued to be a valuable insight for our Disney Institute culture.

If you really want to change your culture, you have to really want to change your culture.

At Disney, you can never be rude to a Guest.

Never.

You have to be nice 100% of the time.

Essentially, you can never deviate.

There’s never a time when you can not be nice.

Never.

It’s obsessive.

And it differentiates our brand against other world-class service providers.

Fifteen years ago when our Son was 3, the daycare changed their pickup policy and began requiring parents to remain in the car.

Gone was the daily hug we’d do at the day care door.

And, not only did you wait in your car, but you were expected to not get out.

They placed your child in the car seat and off you go.

i asked a Disney institute colleague about a creative solution. By the way, Joel is gay and i asked him for parenting advice.

Why?

He sees things others will never see.

Joel suggested i drive away, find a safe place, pull over, get out, do our hug, get back in the car and drive home.

Yesterday at High School the almost 18-year old and the almost 59-year-old hugged before getting in the car.

They (we) haven’t missed a day since 2005.

Never.

Obsessive?

• • • • •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Disney Business Seminars are expensive

Disney Institute class in Washington State is $339 for non-Chamber Members.

Disney offers discounts for volume. Most smart companies do.

The $339 non-member fee is determined by the individual Chambers of Commerce. PS. $339 per person is a bargain for 6-hours of content in an 8-hour day (subtract 1-hour for lunch and 1-hour for two 30-minute breaks to get this).

Different Disney Business Session, even more expensive than the first…same content, different host Chamber.

This one is $110 more ($450) if you do early-bird registration, and $210 more ($550) if you wait.

Disney Business Speakers are expensive, as you would expect…you get what you pay for.

Essentially the day is four 90-minute keynotes (totaling 6 hours of content) of Leadership Excellence, Employee Engagement, Customer Service, Brand Loyalty – and then Disney Creativity insights sprinkled here and there throughout the day.

See, it’s 830am – 430pm. Eight hours total, minus one hour for lunch and a 30-minute morning break and a 30-minute afternoon break. Six content hours.

Disney Business Speakers – this fee is $697, but remember, these are Canadian rates.

Read ’em and weep. That’s a lot of money for six hours of content.

How does this look in California?

Different offering here. Still one day, but entirely Customer Service content. A six-hour content bargain at $400 for non-members.

You get what you pay for.

Continuous improvement is seen in only two ways – which is it for you?

An expense?
An investment?

World-class Business Seminars are expensive.

Disney Business Seminars are expensive too.

And worth every penny.

• • • • •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

Walt Disney taught me

The highest compliment you could receive from Walt Disney was a thumbs up. (and on rare occasions, two thumbs up)

Walt Disney taught me that we should take our jobs very seriously but not to take ourselves too seriously.

He also said that it’s kind of fun to do the impossible.

Life is too short and work is too important to not have fun while you do them both.

• • • • •

This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.