words – Disney Brand Loyalty Keynote Speaker

I have (pick one)

Orlando custom home construction — Foreground, the foundation pour is about to begin.

I have (pick only one):

I have a strategic plan.

(or)

I have a dream.

What if Martin Luther King had chosen differently?

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

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From Little Lake Bryan to Mickey’s Retreat

Disney's Mickey's Retreat — Yesterday, a side trip after the Podiatrist visit.

Let’s pretend you own land close to your main business and you convert this property, which includes a private lake, into an employee recreational complex.

You name this complex, Little Lake Bryan, after the official name of the lake.

Years later you rename it.

Why?

Because the words we use are one of several key ways to intentionally shape an organizational culture by design instead of letting culture happen ‘by default”, or unintentionally.

If Disney ran your business they’d change the name of your employee recreation facility from Little Lake Bryan to Mickey’s Retreat.

Much more powerful. Intentional. Meaningful.

By design.

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