Who is personal Facebook for?

Business meeting at Publix
A colleague and a close friend.

 

Personal Facebook was designed for close friends to stay connected. A brilliant way to maximize the potential of social media.

Unfortunately, humans, generally speaking, are needy people. Few people would turn down the opportunity to be popular and liked by lots of people.

This led to the Friending of more people than we can manage.

Over time, we also realize that no one really cares about our intimate details.

No one that is, except our friends.

We get friends and aquintences and colleagues mixed up, thinking it’s all the same.

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Still stunned, a year and a half later

Key ring with one key on kitchen countertop

 

(photo: smile… that’s what a great comedian helps us do.. same with a great motivational speaker)

Some people have an obligation (and passion) to be the funniest person in the room, no matter what room it is.

Some people have an obligation (and passion) to be the best deepest thinker in the room, no matter what room it is.

One is a professional comedian. The other is a professional speaker.

And when either one makes a commitment to share their best work for free on the Internet, how cool is that?

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Be social versus doing social

Following up from yesterday’s idea that there are no secrets anymore, how do we leverage our businesses (and personal lives) now that the Internet has changed everything?

For starters, we can pay attention. I do. It’s often a time investment, like this 15-minute video of Jay Baer at The Power Of Now – Connections 2011. Jay suggests we don’t “do social media”, he says we must “be social”. Big difference, but only if you study it:

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Gone Are All The jungle jeff You Tube Videos And Blog Posts

Nothing to show for it but experience and wisdom

In seven months there were 190 jungle jeff noel blog posts, and a couple dozen You Tube videos directing traffic to one website. noel decided to remove and permanently delete much of his work, without being asked. He rewrote the remaining work to become personal in nature. noel says he wouldn’t trade the experience for anything, even though he literally has nothing to show and it was mostly invisible work without any credit or resume power.

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Blogging And Social Media If Done Well, Can Spread Ideas Faster Than Any Other Medium

Epcot's Spaceship Earth Helps Disney Guests Understand The History of Communication

Running TV or newspaper ads is expensive. Or use You Tube, Twitter, Blogging, Facebook, their cost is almost zero.

Hardly a company out there that doesn’t have a “follow us” on Facebook and Twitter. Why is that? Duh. These viral addresses are now as important as a physical address used to be.

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