Tag: Loyalty

Looking Back, Now Will Have Been A Bargain

The cost for adding brand loyalty enhancements always seems expensive at the time.

The price you pay for all those years living without the enhancements is literally impossible to recoup.

This so-called price you pay takes the form of lost growth and revenue, unrealized organizational vibrancy, turnover costs, unintentional transfer of intellectual property to your competitors, and the slow and steady erosion of an already unstable foundation.

What would it take for you to see – and act on this reality – that it’s such a bargain to begin transforming now.

Now.

As in there’s no time to wait.

One small step forward.

Right now.

Awareness is the first step to recovery.

Simply admit, right now and unequivocally, your brand loyalty culture is unhealthy and needs a doctor.

The cost for an architect to draw a new set of blueprints is exponentially less costly now than what it will cost you in the future.

You cannot build from a plan you can’t see on paper.

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Why would you settle when it’s not necessary?

The only limitations you have are those you impose upon yourself.

Struggling to create better brand loyalty?

Challenged to create a vibrant brand where at least 80% of your customers would definitely recommend and definitely return?

Challenged to create a strong internal service culture where at least 51% of your leaders are rated by employees as excellent?

Do you have a personal conviction that good and very good aren’t good enough?

Do you understand the dramatic difference between an excellent emotional connection’s ability to increase brand loyalty, a very good emotional connection producing very good results and a good emotional connection generating good results?

Can you articulate the difference between a good emotional connection and an excellent connection; and the difference between a very good connection and an excellent connection?

If you can, and i’m assuming you can, why would you settle?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Busy Doing Nothing

Being good at doing things well is often seen as success.

Really?

Think about it.

Yes, we are good at things.

But are we good at the right things?

Who’s coaching us about brand loyalty priorities?

Who’s holding us accountable?

And what if our boss is the same boat as us?

What if our boss has brand loyalty priorities that we are good at delivering on, but what if all of us are focused on lower level priorities?

What if we are the boss? What if we’re passing this on down to our direct reports?

The brand loyalty mission critical stuff, often the soft stuff, is left alone because it’s too hard to see and measure improvement.

It’s analogous to trying to lose weight instead of trying to lower our resting heart rate, our cholesterol, BMI, and triglycerides.

There are a lot of fake brand loyalty problems in business. Fake problems are issues we spend time managing that have disproportionate value to more important priorities.

Fake problems are convenient for medicating our lack of a clear, concise, and compelling vision.

Organizational health (and personal health) is priority one.

Never get bored with the basics.

Spend time doing nothing.

Quiet time, void of distractions, void of deadlines, meetings, initiatives.

Spend time there and you’ll be astonished, if you really open your heart, at what you can accomplish when you’re busy doing nothing.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Brand Loyalty time out, Disney-Style

Three world-class brand loyalty basics i learned from 30 years at Disney.

Do the basics brilliantly.

Never get bored with the basics.

Promise, deliver, connect.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Reputation

Let’s review the suggested cultural blueprints implementation plan.

The Building owner is the CEO.

Deliverables from Leader Champions are exterior style, interior style, landscaping.

Your Promise: Unifying Goal.

Delivering Your Promise: Process mapping.

Emotional Connection: Exceeding expectations using an organization-specific framework. Example: Seven service guidelines.

All collaborative efforts by executive leaders and the cross-functional teams should revolve around simple, focused, energetic, creative, visionary, and scalable outcomes – blueprints for an organizationally vibrant culture.

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This website is about our WORK. To ponder today’s post about our HOME, click here.