Tag: Loyalty

Nail your storyboard and the book writes itself.

dad

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Start your book with the intent to gift the reader with something magical.

dad

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This website is about our WORK. To ponder today’s post about our HOME, click here.

In a perfect world, by the time this post publishes on 9/11, all seven Disney Business books will be published. It is March as fingers compose this post.

(September 9, 2021 update: None of the seven books are published. If your goal isn’t impossible, you’re not reaching high enough.)

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Just like Disney institute (DI), the Professional Development arm of the Walt Disney Company, but you get this too:

1. Exclusive, Concierge-level access to the owner, every single time.
2. World-class, Disney Brand Loyalty content, generally 50% less cost than the world-class provider (DI).

Think about how this applies to what you purchase and why?

1. How is a world-classs brand positioned by you?
2. Why do you choose that brand instead of other brands?
3. Why do you recommend that brand to your friends instead of other brands?
4. What story do you tell yourself when you choose this brand?

How is this brand positioned by you?

For example, Apple has unparalleled safety plus has a change-the-world karma.

Why do you choose a world-class brand instead of other brands?

The founder’s story inspires you.

Why do you recommend your most trusted brands to your friends instead of other brands?

Because it works, because it’s worth the cost, and because it’s great karma.

What story do you tell yourself when you choose your most trusted brands?

You tell yourself you are smart. You are also excited, yet relaxed. You also identify with what the brand stands for. In a way, your favorite brands are an extension of your personal values, optimism, and goals.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Here’s the best analogy for why Brand Loyalty blueprints need to be drawn up like architectural drawings:

No one begins building anything without blueprints.

The more detailed the drawings, the better the outcomes.

Literally nothing gets missed when the design is on paper.

Take physical vibrancy, for example:

1. Cardio
2. Strength
3. Nutrition
4. Rest
5. Core
6. Flexibility
7. Motivation

Common thinking includes the two headliners, diet and exercise. Sometimes sleep is referenced.

Rarely (probably never) have you or anyone you know refined physical vibrancy into seven core blueprints.

What would happen to your approach if you had to draw up plans for all seven?

A common response is overwhelm, leading to avoidance.

A second response is rationalizing the details are only for olympians and other superior athletes.

It’s the same way Brand Loyalty architecture is deemed critically important for only the world’s leading, blue-chip companies.

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This website is about our WORK. To ponder today’s post about our HOME, click here.