My friend is a small business owner. He’s been in business for over 30 years. Yesterday he told me, “This is the worst I’ve seen it”.
No one is coming into his store. He has gotten creative and started, for the first time ever, going out looking for business. If business won’t come to him, he’s going to go to it.
I congratulated him on being successful for so long, and mentioned I started an LLC in January, and the odds are (overwhelmingly) stacked against me. In fact the odds are stacked against anyone starting a (small) business.
History and statistics don’t lie.
What to do?
Figure it out. Failure is not an option.
History and statistics do not lie.