History – Page 2 – Disney Brand Loyalty Keynote Speaker

Brainstorming’s goal is quantity, not quality

Brainstorming’s goal is quantity, not quality.

Putting a simple, daily hug into the fabric of school life eliminates regret.

Putting a simple, daily, morning prayer ritual into the fabric of every morning eliminates regret.

The daily morning prayer is conducted at the foot of a bed, even when traveling the globe in hotels.

The reason quantity is the goal when brainstorming is because you can only pick from what you generate.

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Where is Spring Grove?

Some recent Disney name tags.

Where is Spring Grove?

For decades, Disney nametags had two images.

Mickey Mouse and the Cast Member’s first name.

In 1996 at Walt Disney World, we began celebrating our 25th anniversary.

Tom Elrod, our Marketing VP, announced that our new nametags would include our hometown.

Why?

To increase Guest to Cast interaction.

“Where’s Spring Grove? Is that near Pittsburgh?”

“No.”

And at this point, it doesn’t matter.

What mattered was that a conversation had begun.

Hometowns became an icebreaker.

This was all done by design.

Note: The risk was in the breaking from 41 years of nametag tradition. It was one of the simplest and best ideas we ever implemented. As an unforeseen benefit, hometowns also increased Cast to Cast interaction.

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Disney University was the original Disney Institute

Disney University Speakers — More Spring cleaning yesterday.

Disney University Seminars — Back cover…Disney University Professional Development Programs…do you know how old this is?

Disney University was the original Disney Institute.

Few, if any, know this.

Why?

Because it’s not important.

But knowing it, and living through it, help me convince my audiences that it’s not the Magic that makes it work, it’s the work that makes it Magic.

The reason professional development left Disney University (DU) is that DU no longer had the room, nor staff, to train “outsiders”.

Coincidently, a new brainchild from Michael and Jane Eisner was the concept of “Smart Fun”.

In addition to Disney Adult Discoveries (we nicknamed them DAD Programs) and Personal Enrichment Programs (like animation), there was an opportunity to move DU Seminars to the new Disney Institute.

And that’s what happened in 1996.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Are you leveraging your Founder’s Story?

A young Walt Disney.

Walt Disney said…

“I was all alone back then, I didn’t even have a Mouse.”

In his final years, “I only hope we never lose sight of one thing – that it was all started by a Mouse.”

Morale: Can you imagine Disney without a Mouse? There was a time. So go easy on yourself when you’re starting out. And keep moving forward. A path won’t reveal anything new if you stop or only use the same vicinity.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.