How good do you want to be?

Fox 31 news van, Denver Colorado
A couple days ago walking to the Authority Rainmaker 2015 after party

 

How good do you want to be?

Good enough to go viral?

Good enough to lead the category?

Good enough to become the category?

Headline news:

Competitive immunity comes from being a category of one.

 

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If Disney Ran Your Life

Disney's Magic Kingdom photo on a busy day
There are a couple dozen people who are eminently qualified to be Disney Business experts.

 

Is there any interest in having this become a category?

If Disney ran your life.

If Disney Ran Your Life: The Owner’s Manual to Creating Personal Magic.

What a person chooses to focus on is what the person chooses to say about themselves.

Could our personal story become more purposeful and meaningful if we were as intentional about it as Disney is in running their businesses?

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Out of all of them, why is she the obvious pick?

iPhone 5s, 6, 6 plus comparison sizes

 

(photo: iPhone 6 Plus and iPhone 6 announcement with photos comparing size to 5s)

What if we had a reputation as the person or organization that can honestly say:

You can’t get this anywhere else.

With everyone jumping and shouting, ‘pick me pick me’, how do we stand out as the obvious choice?

For the promotion, the special project, the authentic request for advice.

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