The paradox of risk

Fruit or cookies


(photo: Fruit or cookies? What’s the risk of eliminating processed sugar from our consumption?)

The paradox of risk is that we always associate risk with doing something different.

This is true, yet the paradox is that it is associated with creating something tangibly new and different.

Forget about creating. Destruction is required here.

What if the risk was to stop doing something?

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.