Need versus want, Disney Style

Our animation team had lost its heart and soul. Roy E. Disney knew it and was the catalyst for bringing on Eisner and Wells.

Need versus want, Disney Style.


Needs are demographically driven.

Wants are psychographically driven.

Wants are easily felt but not easily explained.

For example:

I need an insurance policy.

I want piece of mind.

Example two:

I need a vacation.

I want memories that will last a lifetime.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.