Sold the experience, not the features

Matt picked a unique rock to add to the pile. It is tradition for first-time hikers to add a rock at the summit.
mountains and a guy near a rock pile
Looks like a Stratocaster guitar.

Pay goodness forward. Invite a stranger to do something remarkable. Sell them on the vision.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.