When You Think About This All The Time, The Obvious Becomes Blinding Making more coffee than you need is a seemingly insignificant act. In these tough economic times, we forget the basics. No seriously, I mean we seriously get distracted from how important simple kindnesses are. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.