![the social media ship has set sail, even if it doesn't look like a ship (photo: Jamie Scott) embracing change](https://junglejeff.net/wp-content/uploads/2013/02/552254_4998693008817_1917794001_n.jpg)
Leadership’s obligation regarding social media?
Embrace it.
In three weeks, WordPress is releasing it’s second major update for 2012 – WordPress 3.5.
Great leaders look ahead. The customer is embracing social media. That’s the main reason to love it, because you love your customers.
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Note: So here we are , roughly three months after WordPress’s latest efforts to make it easy to use and embrace. Some are ecstatic, some relatively unimpressed. Of course.