Invest time in earning repetitive attention or loyal business?
Repetitive attention usually is from potential customers seeking “free”.
Loyal customers purchase from you and will purchase from you again, if you offer something remarkable in exchange for their money.
Yes, there’s a body of evidence saying you should give away your best stuff for free – to expose people to your work.
May i suggest inside-the-box-thinking is the key to understanding a compelling reason to .think .differently
i recently asked someone who touts listening to podcasts and believes i’m making a mistake by not having one.
So i asked him, “How much money have you spent on your favorite podcaster’s products?”
“None.”
i rest my case.
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