Branding and Customer Experience essential business insights:
- Emotion trumps everything.
- The goal of Marketing is trust.
- The other goal of marketing is to sell more stuff, to more people, more often.
- Clarity is power.
- Build your box and think inside it.
- Employees are customers too.
- You must be obsessed with continuously improving your Customer experience.
- Prolific small “wows” have greater loyalty effect than a couple of big “wows”.
- Your brand is the first thing people think of when they hear your name or see your face.
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