Emotion Trumps Everything – Page 14 – Disney Brand Loyalty Keynote Speaker

What’s our brand?

Photo: Phone book in the lobby of the bank serving our family banking needs

What’s our brand?

You know, the first thing people think of when they see us or hear our name.

For Example:

Virgin Atlantic – Irresistible

Starbucks – your third place (1st is home, 2nd is work, 3rd is SB).

So let’s back up, brand is also what a company does to try to make you feel a certain way.

Tomorrow, a singular, simple thought running through the minds of artists as speakers.

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An incredible 100% are eligible and always have been

So incredibly, profoundly simple

Giving HUGE thanks to five groups of people:

1. Those who purchased the book
2. Those who read it
3. Those who did the first two, plus wrote an Amazon review
4. Those who did the first two or three AND bought copies for others
5. Those still considering ordering a copy

Received an email yesterday about how the book transformed someone’s thinking in just one reading.

Cried while reading it.

Not everyone will be so deeply, profoundly impacted.

Yet 100% are eligible.

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Is there a cure for sending the wrong leadership message?

Apple Store employee t-shirt slogan — Apple advocates will pay whatever it costs because they believe Apple cares about the user experience first

No leader aspires to have others feel like they are only interested in the financial side of the business.

But simply do the math.

It adds up quickly, doesn’t it?

There are exceptions to this stereotype.

Feel blessed if you find yourself there.

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A simple bowl of cereal sitting with family trumps all other breakfasts

Delta first class cabin breakfast tray — few flights come with a breakfast like this

Unfathomable what it would be like in this economy to be doing something we don’t love to do.

Tough enough when we are doing daily work transforming lives.

This is ~~difficult~~ challenging work in and of itself.

And what if we have to do a significant amount of work that wasn’t something that excites us?

We see this everyday. All day.

It’s our job as CEO of You, Inc to figure this out.

To create at least a 51% ‘get to do’.

The predominant goal is to push our work processes and structure so that our ‘get to do’ feels like 80-90%.

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In reality, leader to subordinate is equivalent to parent/child

silly book titles — Should we lecture (tell) about why or facilitate the discovery of why?

Parent to child conversation often feels like lecture to the child. Thirteen year olds aren’t thrilled with parental lectures.

What to do?

Stop lecturing.

How?

Adult learners, from the seasoned CEO to the brand new inexperienced, front-line employee, thrive in a learning environment that stimulates, not bores.

Facilitating, which is engaging, is the key, not lecturing, which is boring.

The 13-year old commented that our conversation was actually interesting and he asked me to keep going.

In reality, leader to subordinate is equivalent to parent/child. Think about it. Then use it to become a better ~~parent~~ leader.

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