The goal is always, without exception, to deliver

The Breakers standard Resort view room
Have the service match (or exceed) the facilities (and sleep well knowing you gave 100%)

 

Unsolicited. Sincere. Humbling. Bullseye.

“This is our 40th trip to Walt Disney World and today was the best day ever. Thank you so much.”

What can you say in response?

You’re welcome?

Yes.

Insight: The goal is always, without exception, to deliver a remarkable level of service.

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If I have to explain this further, you won’t understand

Fascinated (fixated?) by Apple colors and design
Fascinated (fixated?) by Apple colors and design

 

Once we fully understand the why, we can pick our own how.

In speaking to a million people since 1999, have been trained to understand business insights – common sense at it’s glorious, most illuminated best.

Rare is the person or organization that focuses on the why.

We’ve been misled to focus on how and what.

If we need this explained further, we won’t understand.

If we feel confused, it’s because we do not yet understand the secret of why.

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