Category: Disney Brand Loyalty Book

What this Disney Brand Loyalty Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Brand Loyalty cultural architecture.

It will answer, “where do we start” by providing Disney’s Loyalty cultural blueprints.

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What this Disney Brand Loyalty Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

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This Disney Brand Loyalty Book is perfect for:

People who want to change the world.

People who admire Disney’s Brand Loyalty emotional-connection best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

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What this Disney Brand Loyalty Book is not.

This Disney Brand Loyalty book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

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Once Upon a Time in Disney Brand Loyalty (prologue)

Brands were used to mark cattle to ensure there would never be any doubt about ownership.

Today, Companies strive to convert customers into loyal followers.

A loyal brand following ensures there is never any doubt who “owns” the customer.

Loyal customer offers three key benefits versus non-loyal customers.

They cost less to keep, over time they spend more as their income increases, and they advocate for you.

Disney Theme Parks’ number one business metric is repeat visitation.

A one percent change in either direction means tremendous financial gains, or losses.

Now imagine a several point gain or loss.

Loyal customers definitely recommend and definitely return.

Definitely is the key differentiator; not probably, or most likely, but definitely.

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This website is about our WORK. To ponder today’s post about our HOME, click here.