Category: Disney Brand Loyalty Book

Confused by abundance and easy access?

We can access all the brand loyalty information in the world.

At anytime, from anywhere.

The cost?

Free.

So why are we stuck?

Why are we still battling the whack-a-mole reality?

Sound familiar: Your day is filled with one pressing operational issue after another. Most of it is stuff that wasn’t on your calendar.

Here’s why.

We are desperately in over our heads and unwilling to publicly admit our lives (professionally and personally) are taking a toll on our brand loyalty effectiveness (and, by the way, on our health).

The antidote?

A better set of brand loyalty blueprints to build a better, healthier loyalty culture.

Your next step is to identify several world-class organizational culture architects and hire the best fit.

Wait, i get it, you’re in charge and you don’t need to do anything you don’t want to, especially when the price is high.

Waiting and doing nothing are the twin siblings of organizational (and personal) decline.

Let that sink in.

Okay, the ball is in your court.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Radically ask for better brand loyalty blueprints

What you know about brand loyalty comes from what you’ve done, read, experienced, taught, written, thought, and dreamt about.

Even with all that going for you, odds are high you’re still yearning for better, simpler, more profound and actionable information.

Have you considered asking for more, and for better?

Have you considered being radical in your asking?

Some say, “Ask and you shall receive.”

i say .think .differently about brand loyalty.

Keep your questions ridiculously simple and be radical in asking for better blueprints.

No one builds a cathedral without blueprints.

Why would your brand loyalty legacy be any different?

Why would your company’s brand loyalty culture be any different?

Why?

How’s that for a radically simple question?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Looking Back, Now Will Have Been A Bargain

The cost for adding brand loyalty enhancements always seems expensive at the time.

The price you pay for all those years living without the enhancements is literally impossible to recoup.

This so-called price you pay takes the form of lost growth and revenue, unrealized organizational vibrancy, turnover costs, unintentional transfer of intellectual property to your competitors, and the slow and steady erosion of an already unstable foundation.

What would it take for you to see – and act on this reality – that it’s such a bargain to begin transforming now.

Now.

As in there’s no time to wait.

One small step forward.

Right now.

Awareness is the first step to recovery.

Simply admit, right now and unequivocally, your brand loyalty culture is unhealthy and needs a doctor.

The cost for an architect to draw a new set of blueprints is exponentially less costly now than what it will cost you in the future.

You cannot build from a plan you can’t see on paper.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Why would you settle when it’s not necessary?

The only limitations you have are those you impose upon yourself.

Struggling to create better brand loyalty?

Challenged to create a vibrant brand where at least 80% of your customers would definitely recommend and definitely return?

Challenged to create a strong internal service culture where at least 51% of your leaders are rated by employees as excellent?

Do you have a personal conviction that good and very good aren’t good enough?

Do you understand the dramatic difference between an excellent emotional connection’s ability to increase brand loyalty, a very good emotional connection producing very good results and a good emotional connection generating good results?

Can you articulate the difference between a good emotional connection and an excellent connection; and the difference between a very good connection and an excellent connection?

If you can, and i’m assuming you can, why would you settle?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Busy Doing Nothing

Being good at doing things well is often seen as success.

Really?

Think about it.

Yes, we are good at things.

But are we good at the right things?

Who’s coaching us about brand loyalty priorities?

Who’s holding us accountable?

And what if our boss is the same boat as us?

What if our boss has brand loyalty priorities that we are good at delivering on, but what if all of us are focused on lower level priorities?

What if we are the boss? What if we’re passing this on down to our direct reports?

The brand loyalty mission critical stuff, often the soft stuff, is left alone because it’s too hard to see and measure improvement.

It’s analogous to trying to lose weight instead of trying to lower our resting heart rate, our cholesterol, BMI, and triglycerides.

There are a lot of fake brand loyalty problems in business. Fake problems are issues we spend time managing that have disproportionate value to more important priorities.

Fake problems are convenient for medicating our lack of a clear, concise, and compelling vision.

Organizational health (and personal health) is priority one.

Never get bored with the basics.

Spend time doing nothing.

Quiet time, void of distractions, void of deadlines, meetings, initiatives.

Spend time there and you’ll be astonished, if you really open your heart, at what you can accomplish when you’re busy doing nothing.

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This website is about our WORK. To ponder today’s post about our HOME, click here.