Category: Disney Brand Loyalty Book

Brand Loyalty Next Steps activity

Strike while the iron is hot. Iron is easily malleable when hot, and impossible to shape when not.

Now (yes, right now) is the time to write down some important, top-of-mind brand loyalty thoughts.

Make a few lists and don’t fuss over minute details – this is high-level, very rough-draft thinking. Have fun, and don’t over-analyze. This should be quick:

Who (whom should you involve):

What (what needs to be done):

Where (where will the work occur):

When (when will the work happen):

How (how will the work be accomplished):

Why (why is this important; what’s to be gained by doing it, what’s to be lost by doing nothing):

How’d that feel?

Have you perceived what’s happened in the past few minutes?

You’ve just started planting, on paper, the seeds of intentional brand loyalty behavior that will facilitate the slow and steady path forward to brand loyalty transformation.

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Who better than you?

From the brand loyalty activity you just completed, you should be somewhere on the spectrum between overjoyed with future possibility or overwhelmed with hopelessness.

The next best step for your current state is action.

Action will harness your joy for possibility and it will also mitigate your feelings of hopelessness by giving you the initial small steps required to gain a feeling of progress and hope.

Who better than you to have this remarkable brand loyalty opportunity?

Pause for a moment before reading the next sentence and contemplate and answer the question above: “Who better than you?”

How did your answer resonate?

Okay, let’s continue with another question.

How did it feel to write and/or draw your brand loyalty thoughts on paper?

Was it easy?

Why?

Was it hard?

Why?

Do you feel more optimistic or less optimistic from the exercise?

Regardless of your answer, what are your next brand loyalty culture steps?

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Disney Brand Loyalty activity

We are going to pause for a few minutes and give you an opportunity to reflect on what you’ve read from “It’s A Trap” (page __) to here.

In the space below, write (or draw) words, phrases, questions, answers. Remember, the reason you’re doing this is to capture your key thoughts as we build your brand loyalty assessment of your current state, visualize a bright future for yourself and your organization, and start outlining your brand loyalty next steps agenda.

Have fun, dream big, burn your ships…

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This website is about our WORK. To ponder today’s post about our HOME, click here.

When brand loyalty transformation happens

Wouldn’t it be great if positive brand loyalty change just fell from Heaven?

But it doesn’t.

So ask yourself why you go to work each day. What’s the purpose? What do you contribute?

Is not your purpose to drive change, to make things better?

To make today a little, even if it’s imperceptible to most, better than yesterday.

To make this year better than last year?

To make your second decade better than your first?

Brand loyalty transformation won’t just come to you. It won’t happen on your week-long vacation to the beach.

It won’t happen when you wake up in the morning.

No.

So why do you show up for work?

How do you find joy (and motivation) when you and your organization are stuck?

This is going to sound crazy but brand loyalty transformation happens when you need it to happen; the caveat is you’ve got to be willing to pay for it.

When you’ve run out of options you are close to a breakthrough. You are literally at the proverbial fork in the road.

Many fail to turn the corner because they couldn’t convincingly answer the previous questions about their purpose for showing up every day.

One direction leads to misery and frustration, the other to your first of many lucky brand loyalty breaks.

Looking back, you’ll wonder why you didn’t commit sooner.

Remember, brand loyalty growth is a long-term, never-ending process. Be thankful for all the years you and your organization struggled. Your struggle deserves the credit for bringing you to where you are now.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Any fool can dream

Dreams are great.

But brand loyalty dreams without a plan and action are worthless.

Hope is a great strategy, but it’s a poor tactic.

Action is the antidote for being dissatisfied.

But there’s never enough time is there?

This is a great time to have a mantra along the lines of, burn the ships.

It’s also foolish to metaphorically put your life on the line.

Or is it?

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This website is about our WORK. To ponder today’s post about our HOME, click here.