BLOG – Page 605 – Disney Brand Loyalty Keynote Speaker

Interesting how being in charge makes your choices feel different

Interesting how being in charge makes your choices feel different.

While there is obvious pressure that comes with the territory for being the chief, there is also a freedom that can be architected by the following structure:

Vision
Mission
Brand
Customer

Each of the four becomes one side of a square, a one-dimensional “box”.

You are then clearly able to think inside the box.

This is the paradox of thinking outside the box.

It’s called organizational Identity.

It changes everything.

Including what you are (easily) willing to walk away from.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Two big meetings today, a long way from home

Two big meetings today, a long way from home.

The Chamber of Commerce and the local College.

Both are over 800 miles from ~~home~~ Walt Disney World.

While i was at Disney Institute from 1999-2014, sales were done by the sales team. i’ve never been “in sales”. Totally out of my comfort zone to be in a room with people who may want to buy what i offer which creates two challenges:

They have no prior understanding of my product.
They may not be able to appreciate my price point.

It’s kinda fun to do the impossible. – Walt Disney

If your goal isn’t impossible, you’re not reaching high enough.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

What i learned from Disney about…

leaders
employees
customers
reputation
improvement
chain of excellence
balance

Seven topics.

Seven books.

Disney books, all of them.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

What Disney taught me about balance

What Disney taught me about balance…

Disney engrained in me the five keys to world-class organizational vibrancy.

Leadership Excellence
Employee Engagement
Customer Service
Brand Loyalty
Creativity and Innovation

It’s simple:

Leaders set the internal employee service culture, if employees are happy they stay and if they stay they good at what they do.

Employees who are happy and good at what they do create good external service quality which generates customer satisfaction.

Customer satisfaction is dangerous though because it does’t lead to customer loyalty.

The perception of superior value leads to customer loyalty. Doing more than the customer expects (at every touchpoint with your human resources, physical resources, and processes) creates the consistent perception of superior value.

Customer loyalty leads to revenue growth and profit, which leads to stakeholder value.

Stakeholder value (including non-profits) is the reason businesses are in business.

Profoundly simple.

Ridiculously elusive in spite of the baked in common sense.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

Disney leadership definitions

At Disney, the word leader is attached to every salaried Cast Member. It was like that when i started at The World Famous Jungle Cruise in 1982. It’s still like that today, 18 months since i retired.

There are leaders with direct reports and leaders as individual contributors. i was both during my 30-year tenure.

Leaders with direct reports definition: You’re the person in charge, you don’t do any of the work, but you’re responsible for the outcome.

Leader’s without direct reports: You are a salaried professional in a peer group of other salaried individual contributors, all reporting to a higher level leader (but not always the same higher level leader).

There is no limit to the amount of hours a salaried leader can work in one week. The weekly pay however, remains set whether you work 50 or 80 hours.

Front line Cast Members are fundamentally distinguished from salaried leaders by their hourly rate of pay – for each and every hour worked.

Make no mistake about the hierarchy though, everyone at Disney – every single Cast Member – is a leader.

How?

Why?

Because every adult is a leader.

Every able bodied adult is the CEO of You, Inc.

Think about it.

__________

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.