Embrace your customers means embracing social media

Three small bronze statues of children at the beach

 

Disney’s CEO, Bob Iger, in a You Tube video interview said,

“Disney isn’t embracing social media. Disney is embracing the customer. The customer is embracing social media”.

Social media can provide greater opportunity to help any organization create a stronger emotional connection with their brand.

Is your company embracing social media? Are you involved in it? Do you know what a Google Alert is? Do you have a domain name? Do you have a blog? These things will be as common as a cell phone some day. There will always be people who “get it” right away, and those that are the last in line.

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Inspiration At Office Depot?

Magazine Rack At Office Depot

Magazine Rack At Office Depot

Inspiration is the real work of leaders. Sadly, most leaders either aren’t good at it, or can’t make time for it. Can you do the math on that one?

One of the best ways you can inspire others is to first learn how to inspire yourself. On a scale of 1 to 10 (highest), what score to you give yourself?

Two days ago, in the check out line buying toner, I glanced at the magazine rack and caught the quote from Nike’s CEO on the cover of Fast Company. It was nice to find inspiration at Office Depot.

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Real Life In Real Time
Real Life In Real Time

Hello, My Name Is…

Someone Created A Magazine Just Because Of Opportunities
Someone Created A Magazine Just Because Of Opportunities

He starts out with, “Hello, my name is Scott Ginsberg”…

On a recent Sunday morning, getting ready for Church, with the usual scan of the social media bookmarks….Twitter, LinkedIn, You Tube, Facebook, Blogs…

Bingo!!  Scott Ginsberg.

Scott Ginsberg has worn a name tag every day, all day, for over nine consecutive years.

Do it better than the others, or do what no one else is doing. These are your two options as an Internet entrepreneur.

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MBA Takes A Toll

Agree or disagree, you’ll often hear me talk about the value of, and expectations the student places on, an MBA. Overwhelming I see people get an MBA thinking it will propel their careers forward. Look around in your own world and do the math.

And of course, I have to take the road less traveled. You know, create an LLC, with the investment being not in a degree (paper) but in a profit (paper). It’s called not following the The Herd, because where the Herd is going is, well, a big pasture, or maybe the slaughter house.

Anyway, I’m climbing a mountain. A mountain that looks like the one my recent MBA degree graduate describes below.

“I received an incredible amount of support, internally from my classmates throughout the last 19 months. My family also put up with a significant amount of disengagement and time away or locked in a room because of traveling and the amount of time that I had to spend either studying by myself, or studying with my Cohort.”