Walt Disney always challenged his organization to look into every new and innovative way to entertain his Guests. And if the way was too slow or too common, he’d invent a new way. His life blazed a trail of innovative entertainment milestones.
I recently watched a senior executive start a meeting with ten minutes of critical data and an urgent challenge for his executive team.
His entire PowerPoint presentation, in fact his entire speech, was so incredibly timely, I couldn’t believe my ears. Just minutes before the group started arriving, I was leading a discussion with others nearby, and painting a picture of how businesses could capitalize on new and evolving social networking applications.
“Can you imagine if everyone in Sales had their own blogs, writing and sharing imporant highlights, trends, offers, etc”?
“Can you imagine operations, blogging about their travels and the difference they are making for customers around the globe”?
“Can you imagine having YouTube videos flying across the globe, some having a million+ views”?
“Can you imagine being able to deliver a keynote speech for hundreds and offering every single one of them your virtual business card?
Well guess what?
He made it perfectly clear that he’d like his team assembled there to immediately begin looking into Social Media and Social Networking. Wow!
Why?
Because he said he believes their competitors are planning their strategy around it, and they should be too. Plus, he said their customers are using it more and more, and it has unlimited potential to create better relationships with them. Who doesn’t want that?
Of course, there was a healthy dose of “use your professional judgement because you’re representing their Company”. Isn’t that what we already do? Use our good judgement? Of course.
This was a no-brainer, as some people say. Totally!
In the 1930’s, Walt Disney launched the production of Snow White & the Seven Dwarfs movie. This time period was called the “Great Depression”, in America.
We are now, once again, in another unprecedented “Great Depression”.
I’m having Deja Vu.
This blog you’re reading? It’s my “Snow White & the Seven Dwarfs”. Ya with me? Are you getting the point?
If not now, when? If not you, who? Carpe diem, jeff noel 🙂
