How good do you want to be?
Good enough to go viral?
Good enough to lead the category?
Good enough to become the category?
Headline news:
Competitive immunity comes from being a category of one.
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How good do you want to be?
Tag: mainstream
Compliance and the comfort it provides
Stumbled upon this yesterday.
Telling a great story is what a brand does.
You can’t begin to tell a story without understanding why that story should matter to the people you want to serve. – Bernadette Jiwa
Anyone who tries to please the mainstream deserves everything they get. – Hugh MacLeod
Life is not a dress rehearsal. Live like you mean it.
Why listen to America’s work life balance expert?
Because without balance there can be no peace.
Without peace, there can be no contentment.
Without contentment, there can be no peace.
The circle of life.
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