imagineering – Disney Brand Loyalty Keynote Speaker

The genius of Walt Disney Imagineers is humbly captured in this video.

So many insights.

So discreetly revealed in such an understated way, most will miss the gold.

Quick story: For Fantasia, Walt had theater owners install special effects devices in their (small town) theaters, like a second pair of speakers in the rear so the audience would have “surround sound”. He had them install misters in the ceiling so you could “feel” the movie at the right moments. Red carpet from Main Street (USA) across the sidewalk to their theater’s entrance. Pre-printed show Playbills and ushers in tuxedos so arriving patrons would feel like they were attending a Broadway premier.

The theater owners didn’t do any of it.

They couldn’t grasp the vision and didn’t have the time nor money to go to these extremes for a movie that was passing through.

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Two nights ago from where i write two hours (minimum) daily.

What does your passion for running have to do with business?

Everything. But i’m not going to dive into it today.

Ok, i will. But only because it makes perfect sense.

Sixteen years ago i made a radical departure from an inactive lifestyle . i began running 100 meters a day. And from that small commitment, success grew.

It continues to grow.

Insignificant, right?

At some point Disney decided to always keep their bathrooms spotless. This was a radical departure from the norm (in Amusement Parks).

One small, intentional change, changed everything.

Guests don’t write to Disney with awe and wonder about the $100-million rides. They write to us about the remarkably clean bathrooms.

The Disney Imagineers (who design and build $100-million attractions) get trumped by the Disney janitors (Custodial Hosts and Hostesses).

Talk about unfair.

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