Try your best to see your product or service through the eyes of the customer.
Be present, if you can, the same way you would be present for your child if they had a big problem – like losing their beloved teddy bear.
To you it’s just a plush toy that can be replaced for a few dollars. For them it’s their very best friend in the whole world.
Reflecting on this has me wondering if i am truly present to see my client’s biggest challenges through my client’s eyes.
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